Streaming services like Netflix and Hulu aren’t the only place to get your content — digital media consumption is growing across a variety of categories. (Spoiler: Netflix’s original content game is probably only going to get stronger in the coming years.) From news sources to user-generated content like Instagram, consumers have more streaming options than ever and that’s driving more people to cut the cord. Let’s look at some streaming vs. cable statistics and what those trends mean for you.
We’ve heard a lot of moaning and complaining about LinkedIn advertising not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging LinkedIn advertising to spread brand awareness and drive lead generation. This is the largest stage for business-minded social interactions. If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn advertising is the solution for you.
If it seems like your computer downloads music and photos in a snap, but tends to lag when it comes to uploading Instagram videos, sending large files or even making a Google search, there could be a very simple explanation. Put simply: your internet service provider could be jerking you around. Many internet service providers (ISP) offer much faster download speeds than upload speeds. This means that you likely receive data to your devices way faster than you can send it--sometimes the difference is as great as 40:1.
Imagine you’re playing your favorite video game in glorious 4K, with high powered processing that never lags. Then your phone buzzes; it’s time to leave for work. Until recently, your only options were to press pause, accept a compromised mobile version to keep playing, or skip work and get fired. But not anymore...maybe.
Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally underestimated the value of Snapchat, as the fast-moving social media introduced advertising for SMBs through a self-serve platform, we got back onboard the Snap bandwagon.