The Writing

The Beginner’s Guide to Direct-to-Consumer Marketing

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch. Direct-to-consumer businesses are changing the game. For instance, if you were only able to buy a mattress at Sleepy’s or Mattress Giant before, going direct-to-consumer means that you can now pick out your perfect mattress directly from the manufacturer…and it will show up on your porch in box.

6 Simple Steps to Make Engaging YouTube Pre-Roll Ads

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord—and YouTube has become more popular than any broadcast TV network. People would rather watch content on YouTube than on cable TV. That’s pretty crazy—and great news for brands, especially if you’re already advertising on Google. This is the perfect spot to get in front of the right people.

What Are Those Sneaky Cable Fees?

We’ve all been subjected to the bundling and promotional sticker prices of cable, only to be surprised by your bill at the end of the month. And maybe you called to complain, because what does the sticker price include when you’re paying double what you thought you would?? Some of those cable fees can be pretty difficult to decipher. So we figured it out for you. Turns out, it still doesn’t make sense. Here are the most common fees tacked onto a cable internet bill.